Donald George, formerly Director, Animal & Dairy Industries Division, VT Department of Agriculture, Food and Markets, became Executive Vice President of DPC January 1995 and the DPC office was moved to Barre, VT; Judy Scruton became an employee of the DPC office as Operations Manager. Don began his term at the time the membership voted to change the name of DPC. The Council logo and name had to be changed on the Guidelines, brochures, binders, and all Council materials.
The name change opened membership to states outside the northeast. During Don George's tenure from January 1995 through December 1997, state membership grew from 15 states to 23, as states using DPC Guidelines could now become members. The number of sustaining members grew from 86 to 111.
The number of Guidelines increased also and in 1997 a fourth binder was added to the Complete Set and a third binder was added to the Farm and Plant Set. Distribution of Guidelines expanded outside the United States to Canada and several foreign countries.
Don George
provided excellent
leadership to
the Council
during the crucial
transition and
expansion from
a northeast
Council to a
national Council.
He retired from
DPC in December
1997.
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Terry Musson, formerly Senior Regional Milk Specialist, Food and Drug Administration, Notheast Region, N.Y., became Executive Vice President of DPC in January 1998. The DPC office was moved to its current location in Keyport, NJ. At that time Judy Scruton continued as a DPC employee. The DPC name and logo were now registered trademarks.
Terry's immediate emphasis was on marketing; getting the word out and talking to people directly. He prepared a Marketing Display and began a series of marketing trips, starting with five trips the first year. As a result of his trips additional states joined as regulatory members, additional educational members joined, four FDA regions joined, and also a Canadian province and new sustaining members. He brought DPC's presence to many meeting sites including NCIMS and NMC; state membership expanded from 23 to 34 states. He also took the DPC Display to two International Dairy Conferences; currently DPC has 28 international members. He sent the DPC Display to meetings where DPC members were in attendance and were available to handle the display for him, i.e., IAFP, regional IAFP, and state diary meetings.
During the first year he worked with Judy Scruton to set up a Domain Web Site for DPC. In January 1999 Judy left DPC and Vera Bell began working part time in the DPC office. Terry expanded the use of credit cards for all sales transactions in 1998 and began the sale of Guidelines through the Internet. He designed a new, updated cover for the DPC brochure and updated the ad used by Hoard's Dairymen and the IAFP Journal. He expanded the use of press releases in dairy industry magazines. At his suggestion a policy was begun in 2001 to send Guidelines in white copy to key sanitarians for review electronically rather than through the mail. Also, at his suggestion white copy review was expanded to include education members.
Terry initiated membership cards in 2003 and certificates of membership for Regulatory and Education members. At the request of the Executive Board, he prepared a peer review statement which now appears on the preface page of all Guidelines. The number of Guidelines has increased and a fifth binder was added to the Complete set in 2004.
Terry Musson
has provided
excellent, confident
leadership to
the Council
during a period
of growth and
expansion. He
has been aware
of the need
for future planning
and for staying
current with
the industry.
He has also
provided essential
continuity to
DPC leadership
and the DPC
office by accepting
a third term
as Executive
Vice President.
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